{"id":1144,"date":"2012-01-10T14:19:30","date_gmt":"2012-01-10T13:19:30","guid":{"rendered":"http:\/\/www.solucominsight.fr\/?p=1144"},"modified":"2019-12-31T12:21:46","modified_gmt":"2019-12-31T11:21:46","slug":"un-telephone-ca-sert-a-payer-dun-simple-clic-au-sans-contact","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2012\/01\/un-telephone-ca-sert-a-payer-dun-simple-clic-au-sans-contact\/","title":{"rendered":"Un t\u00e9l\u00e9phone \u00e7a sert \u00e0 payer !"},"content":{"rendered":"

<\/strong>En France, actuellement un t\u00e9l\u00e9phone sur trois est un smartphone selon Mediametrie, soit 3 fois plus qu\u2019il y a 2 ans. V\u00e9ritable r\u00e9volution, cet outil de poche s\u00e9duit de plus en plus les utilisateurs, notamment pour tous les services annexes qu\u2019il apporte au-del\u00e0 de simplement t\u00e9l\u00e9phoner ou d\u2019envoyer des sms.<\/p>\n

Parmi ces services, nous retrouvons notamment le Mpaiement. Faire ses achats sur internet \u00e0 n\u2019importe quel moment et de n\u2019importe o\u00f9 (transport, salle d\u2019attente\u2026) a enthousiasm\u00e9 les utilisateurs. Cependant, les d\u00e9buts ont \u00e9t\u00e9 laborieux\u00a0: saisir les 16 caract\u00e8res de sa carte bancaire sur un clavier tactile de taille r\u00e9duite g\u00e9n\u00e8re forc\u00e9ment des erreurs et peut d\u00e9courager plus d\u2019un client. L\u2019achat sur smartphone ne peut \u00eatre qu\u2019efficace que s\u2019il est simple et rapide\u00a0!<\/p>\n

Prot\u00e9ger sa carte bancaire \u00e0 travers les portefeuilles virtuels<\/strong><\/h4>\n

Les portefeuilles virtuels propos\u00e9s par les commer\u00e7ants ont apport\u00e9 une solution : les donn\u00e9es de carte bancaire sont enregistr\u00e9es chez le commer\u00e7ant et par le biais d\u2019un login et d\u2019un mot de passe, l\u2019utilisateur s\u2019identifie pour r\u00e9aliser son paiement en \u00ab\u00a0un clic\u00a0\u00bb, tout simplement. La s\u00e9curit\u00e9 des donn\u00e9es est assur\u00e9e par les mesures mises en \u0153uvre dans le cas d\u2019une certification PCI DSS du commer\u00e7ant ou d\u2019une externalisation du service aupr\u00e8s d\u2019un fournisseur de service de paiement (Payment Service Provider), lui-m\u00eame certifi\u00e9 PCI DSS. (cf. un article pr\u00e9c\u00e9dent).<\/a><\/p>\n

S\u2019identifier pour r\u00e9aliser un paiement n\u2019est cependant pas une solution totalement innovante. Paypal, le leader mondial du portefeuille virtuel pour les sites web a naturellement d\u00e9clin\u00e9 son offre pour les smartphones. \u00a0Ce service remporte un net succ\u00e8s et attise les convoitises, comme l\u2019on peut le voir en ce moment avec \u00a0l\u2019arriv\u00e9e de nouvelles solutions sur le march\u00e9 fran\u00e7ais telles que Kwixo, Buyster ou Lemonway qui utilisent notamment le num\u00e9ro de t\u00e9l\u00e9phone du client comme identifiant.<\/p>\n

Au-del\u00e0 des mesures techniques de s\u00e9curit\u00e9 pour l\u2019h\u00e9bergement des donn\u00e9es, ces solutions proposent, pour certaines d\u2019entre elles, une s\u00e9curisation int\u00e9ressante des mots de passe du client (longueur minimale, caract\u00e8res sp\u00e9ciaux, questions secr\u00e8tes pour le renouvellement) mais malheureusement elles font \u00e9galement le sujet d\u2019attaque par Phishing et l\u2019utilisateur non averti peut alors se retrouver malgr\u00e9 lui pi\u00e9g\u00e9 en livrant lui-m\u00eame ses identifiants au fraudeur\u2026.<\/p>\n

La course aux moyens de paiement de demain est lanc\u00e9e\u00a0!<\/strong><\/h4>\n

De nouveaux moyens de paiement vont changer nos habitudes de demain comme les smartphones ont pu le faire ces derni\u00e8res ann\u00e9es.<\/p>\n

Solution d\u00e9j\u00e0 lanc\u00e9e outre-atlantique dans les Starbucks New-Yorkais, le code barre 2D (ou QR code) est une nouveaut\u00e9 pour le paiement mobile. Initialement envisag\u00e9 pour obtenir de l\u2019information en le flashant, le QR code, a \u00e9t\u00e9 d\u00e9tourn\u00e9 aujourd\u2019hui pour proposer une \u00ab\u00a0facture \u00e9lectronique\u00a0\u00bb que le client va flasher avec son smartphone, et r\u00e9gler via une application de portefeuille virtuel, prot\u00e9g\u00e9 par un code PIN.<\/p>\n

Autre challenger qui se fait dor\u00e9navant attendre\u2026 le NFC. Le Near Field Communication<\/em> est un protocole s\u00e9curis\u00e9 d\u2019\u00e9change de donn\u00e9es entre une borne et une puce, int\u00e9gr\u00e9 par exemple dans un smartphone ou une carte bancaire. Le NFC permet de centraliser divers services en un seul support, tels que le titre de transport ou la carte fid\u00e9lit\u00e9. Il peut \u00e9galement offrir la possibilit\u00e9 de payer \u00ab\u00a0sans contact\u00a0\u00bb, une solution simple et transparente pour les utilisateurs. En exp\u00e9rimentation depuis 2010 dans la ville de Nice, ce test grandeur nature n\u2019a pas rencontr\u00e9 le succ\u00e8s escompt\u00e9. Pour 200\u00a0000 cartes avec module NFC livr\u00e9es, seules 2 800 transactions sans contact ont \u00e9t\u00e9 effectu\u00e9es la premi\u00e8re ann\u00e9e au sein des 1 500 commerces <\/strong>de proximit\u00e9 de la ville (source ZDNet.fr).<\/p>\n

Cependant, Google est l\u2019un des acteurs qui y croit fort, notamment avec sa solution Wallet, bas\u00e9e sur la technologie NCF. Uniquement disponible aujourd\u2019hui aux \u00c9tats-Unis, Google compte bien utiliser sa force pour prendre une place importante sur ce march\u00e9 avant que son concurrent Apple ne propose \u00e9galement sa solution.<\/p>\n

L\u2019un des principaux freins au d\u00e9veloppement de ce nouveau moyen de paiement reste, notamment, le nombre tr\u00e8s limit\u00e9 de terminaux mobiles int\u00e9grant directement une puce NFC. Mais avec le r\u00e9cent d\u00e9p\u00f4t de brevet d\u2019Apple sur le NFC, on peut s\u2019imaginer que le message a \u00e9t\u00e9 compris par les grands fabricants de smartphones\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

En France, actuellement un t\u00e9l\u00e9phone sur trois est un smartphone selon Mediametrie, soit 3 fois plus qu\u2019il y a 2 ans. V\u00e9ritable r\u00e9volution, cet outil de poche s\u00e9duit de plus en plus les utilisateurs, notamment pour tous les services annexes…<\/p>\n","protected":false},"author":300,"featured_media":3385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3229,36,35,43],"tags":[3307,287,2619,111,284],"coauthors":[2545],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyber-for-financial-services","category-cybersecurity-digital-trust","category-strategie-projets-it","category-telcos","tag-financial-services-cyber","tag-mpayment","tag-paiement","tag-pci-dss","tag-qr-code"],"acf":[],"yoast_head":"\nUn t\u00e9l\u00e9phone \u00e7a sert \u00e0 payer ! - RiskInsight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2012\/01\/un-telephone-ca-sert-a-payer-dun-simple-clic-au-sans-contact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un t\u00e9l\u00e9phone \u00e7a sert \u00e0 payer ! - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"En France, actuellement un t\u00e9l\u00e9phone sur trois est un smartphone selon Mediametrie, soit 3 fois plus qu\u2019il y a 2 ans. 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