{"id":12013,"date":"2019-07-31T12:54:43","date_gmt":"2019-07-31T11:54:43","guid":{"rendered":"https:\/\/www.riskinsight-wavestone.com\/?p=12013"},"modified":"2020-01-02T13:48:49","modified_gmt":"2020-01-02T12:48:49","slug":"importance-citoyens-respect-vie-privee","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2019\/07\/importance-citoyens-respect-vie-privee\/","title":{"rendered":"Quelle importance accord\u00e9e par les citoyens au respect de leur vie priv\u00e9e ?"},"content":{"rendered":"

La donn\u00e9e est consid\u00e9r\u00e9e comme le nouvel or des entreprises.<\/strong> L\u2019\u00e9mergence ou l\u2019\u00e9volution de nombreux business models autour de la collecte massive de donn\u00e9es et autour de la connaissance pointue des usagers le d\u00e9montre. Sans qu\u2019ils ne s\u2019en rendent n\u00e9cessairement compte, la vie priv\u00e9e des citoyens s\u2019est retrouv\u00e9e menac\u00e9e : surveillance de masse, fichage, etc.<\/strong> Aujourd\u2019hui cette approche ne semble plus pouvoir durer : durcissement de la r\u00e9glementation, prise de conscience des citoyens, laquelle est associ\u00e9e \u00e0 un besoin certain de confiance avant d\u2019envisager le partage de ses donn\u00e9es. Pour les organisations, un double enjeu est \u00e0 prendre en consid\u00e9ration : comment continuer \u00e0 acc\u00e9der aux donn\u00e9es pour personnaliser leurs services existants tout en s\u2019assurant de l\u2019adoption de leurs nouveaux services digitaux innovants, mais potentiellement anxiog\u00e8ne pour des citoyens de plus sensibles au sujet\u00a0? <\/strong>La r\u00e9volution de la donn\u00e9e ne se fera pas sans confiance. Les entreprises n\u2019ont plus le choix, elles doivent collecter et utiliser les donn\u00e9es de mani\u00e8re r\u00e9fl\u00e9chie pour ne pas endommager la relation \u00e9tablie. En somme, passer d\u2019une approche \u00ab big data \u00bb \u00e0 une approche \u00ab smart data \u00bb.<\/strong><\/p>\n

L\u2019\u00e9tude \u00ab\u00a0Vie priv\u00e9e \u00e0 l\u2019\u00e8re du num\u00e9rique\u00a0<\/a>\u00bb<\/a>\u00a0dont les chiffres cl\u00e9s sont r\u00e9sum\u00e9s ci-dessous et dans un second article \u00e0 para\u00eetre prochainement, vient guider les entreprises dans l\u2019adoption de cette approche. Celle-ci s\u2019appuie sur un sondage international men\u00e9 aupr\u00e8s de 3620 citoyens, d\u2019un \u00e9tat des lieux de conformit\u00e9 au RGPD sur un panel de 24 entreprises et plusieurs interviews : Gwendal Le Grand, directeur des technologies et de l\u2019innovation \u00e0 la CNIL, de Tristan Nitot, VP advocacy chez Qwant, un moteur de recherche qui ne collecte aucune donn\u00e9e \u00e0 caract\u00e8re personnel et Benjamin Andr\u00e9, co-fondateur de Cozy Cloud, une solution permettant aux organisations de s\u2019investir dans le self-data.<\/p>\n

\"\"<\/figure>\n

 <\/p>\n

2\/3 des citoyens assimilent la vie priv\u00e9e \u00e0 la ma\u00eetrise de leurs donn\u00e9es sur le net<\/h2>\n

La vie priv\u00e9e est une pr\u00e9occupation mondiale\u00a0: 94%<\/strong> des sond\u00e9s la consid\u00e8re comme important (soit une augmentation de 19%<\/strong> par rapport au 1er<\/sup> sondage men\u00e9 sur ce th\u00e8me en 2016)\u00a0: ce chiffre traduit une prise de conscience in\u00e9dite des citoyens. Les sond\u00e9s associent notamment la protection de la vie priv\u00e9e au fait de pouvoir choisir les tiers qui collectent et manipulent leurs informations, avant m\u00eame de savoir quelles donn\u00e9es sont collect\u00e9es et pour quels usages. La donn\u00e9e financi\u00e8re reste la donn\u00e9e la plus cit\u00e9e par nos sond\u00e9s comme donn\u00e9e per\u00e7ue comme priv\u00e9e, alors qu\u2019elle n\u2019est g\u00e9n\u00e9ralement pas consid\u00e9r\u00e9e comme tel dans les d\u00e9marches privacy des entreprises (les donn\u00e9es biom\u00e9triques, de sant\u00e9, religieuses, sexuelles, voire d\u2019habitudes de vie les devancent souvent). Au contraire, certaines donn\u00e9es comme les habitudes de vie ou la g\u00e9olocalisation sont per\u00e7ues comme peu sensibles par nos sond\u00e9s.<\/p>\n

Une confiance envers les organisations qui diminue\u00a0!<\/h2>\n

32% des sond\u00e9s<\/strong> consid\u00e8rent qu\u2019ils font moins confiance aux entreprises quant \u00e0 l\u2019utilisation faite de leurs donn\u00e9es qu\u2019il y a un an. Constat particuli\u00e8rement \u00e9tonnant en Europe\u00a0: le RGPD, a provoqu\u00e9 une crise de confiance\u00a0!<\/strong><\/p>\n

En Europe (Royaume-Uni inclus), environ 36% des sond\u00e9s<\/strong> font moins confiance aux entreprises. Un comble avec l\u2019entr\u00e9e en vigueur du RGPD, cens\u00e9e redonner la ma\u00eetrise de leurs donn\u00e9es personnelles aux citoyens Europ\u00e9ens. Du fait de la complexit\u00e9 renvoy\u00e9e, des violations d\u00e9sormais publiques et des diff\u00e9rents scandales, les citoyens sont plus m\u00e9fiants, perdent confiance et sont moins enclins \u00e0 partager leurs donn\u00e9es.<\/p>\n

25% des sond\u00e9s sont r\u00e9fractaires au partage de leurs donn\u00e9es, quelle que soit l\u2019utilisation qui en est faite\u00a0!<\/strong> Lorsqu\u2019il s\u2019agit d\u2019\u00e9valuer la pertinence de l\u2019utilisation des donn\u00e9es, les r\u00e9ponses varient peu pour des usages aussi diff\u00e9rents que de la prospection commerciale ou de la vid\u00e9osurveillance, confirmant que l\u2019utilisation faite des donn\u00e9es n\u2019est pas le sujet de leurs pr\u00e9occupations.<\/p>\n

Cependant, 3 types de comportements se d\u00e9tachent vis-\u00e0-vis des donn\u00e9es<\/u>\u00a0:<\/p>\n

    \n
  • 45%<\/strong> de la population peut \u00eatre qualifi\u00e9e de \u00ab\u00a0privacy comfortable\u00a0\u00bb.<\/strong> Cette cat\u00e9gorie accepte le partage de ses donn\u00e9es comme contrepartie pour avoir acc\u00e8s \u00e0 de nouveaux usages digitaux.<\/li>\n
  • 30%<\/strong> de la population peut \u00eatre qualifi\u00e9e de \u00ab\u00a0privacy in doubt\u00a0\u00bb.<\/strong> Cette cat\u00e9gorie comprend l\u2019int\u00e9r\u00eat du partage de ses donn\u00e9es mais a besoin d\u2019un cadre clair pour accorder sa confiance. Une conformit\u00e9 au RGPD et une communication claire et transparente peut les convaincre de partager leurs donn\u00e9es.<\/li>\n
  • 25%<\/strong> de la population peut \u00eatre qualifi\u00e9e de \u00ab\u00a0<\/strong>privacy absolutists\u00a0\u00bb.<\/strong> Cette cat\u00e9gorie est particuli\u00e8rement r\u00e9fractaire au partage de ses donn\u00e9es. L\u2019enjeu cl\u00e9 de l\u2019\u00e8re de la confiance est clair\u00a0: limiter le d\u00e9veloppement de cette cat\u00e9gorie de r\u00e9fractaires en mettant en \u0153uvre des solutions convaincantes permettant au plus grand nombre de partager ses donn\u00e9es en toute confiance.<\/li>\n<\/ul>\n
    \"\"<\/figure>\n
    <\/figure>\n

    Notamment gr\u00e2ce au RGPD, les citoyens qui reprennent le pouvoir\u00a0!<\/h2>\n

    Cela se traduit de diff\u00e9rentes mani\u00e8res\u00a0:<\/u><\/p>\n

      \n
    • 1\/3 des sond\u00e9s <\/strong>d\u00e9clarent avoir d\u00e9j\u00e0 demand\u00e9 \u00e0 une organisation de cesser de leur envoyer de la communication par email ou SMS. Parce qu\u2019ils sont m\u00e9fiants, les citoyens adoptent une nouvelle posture, plus offensive, pour conserver la ma\u00eetrise de leurs donn\u00e9es. Ils ne veulent les confier qu\u2019aux tiers qu\u2019ils estiment de confiance.<\/li>\n
    • 1 sond\u00e9 sur 2 d\u00e9clare avoir d\u00e9j\u00e0 exerc\u00e9 ses droits dans l\u2019ann\u00e9e pass\u00e9e<\/strong>. Et de mani\u00e8re offensive car s\u2019ils ne re\u00e7oivent pas de r\u00e9ponse satisfaisante, les citoyens se plaignent aupr\u00e8s de leur autorit\u00e9 de contr\u00f4le. \u00ab En 2018, la CNIL a r\u00e9ceptionn\u00e9 un total de 11077 plaintes sur l\u2019ann\u00e9e, soit une augmentation de 32% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente \u00bb<\/em> indique Gwendal Le Grand, Directeur des technologies et de l\u2019innovation, CNIL, <\/strong>l\u2019une des personnalit\u00e9s interview\u00e9es dans le cadre de l\u2019\u00e9tude. Pour ces plaintes, ils s\u2019associent parfois entre eux et si le cadre r\u00e9glementaire le permet avec des associations de consommateurs afin de gagner en force de frappe. Ce type de plainte collective a donn\u00e9 lieu aux 40 millions d\u2019amende inflig\u00e9s \u00e0 Google par la CNIL en janvier 2019.<\/li>\n
    • 1\/3 des sond\u00e9s affirme qu\u2019il serait pr\u00eat \u00e0 payer pour b\u00e9n\u00e9ficier d\u2019une protection accrue de leurs donn\u00e9es<\/strong> et pour des services davantage protecteurs de leurs donn\u00e9es.<\/li>\n<\/ul>\n

      \"\"<\/p>\n

      A ce sujet, il semble qu\u2019un mouvement soit bien enclench\u00e9 au-del\u00e0 des fronti\u00e8res de l\u2019Europe. En Chine et aux Etats-Unis, une moyenne de 18% des citoyens d\u00e9clarent avoir d\u00e9j\u00e0 pay\u00e9 pour acc\u00e9der \u00e0 un service de protection suppl\u00e9mentaire, contre 5% uniquement en Europe (incluant le UK).<\/strong> Les citoyens Europ\u00e9ens seraient donc moins consommateurs de services payants protecteurs de leur vie priv\u00e9e. Est-ce d\u00fb \u00e0 un retard de l\u2019offre dans le domaine\u00a0? Une non-connaissance des solutions existantes\u00a0ou un sentiment de protection apport\u00e9 par la r\u00e9glementation ? Ou simplement, les citoyens europ\u00e9ens sont-ils r\u00e9fractaires \u00e0 l\u2019id\u00e9e de payer pour prot\u00e9ger leur vie priv\u00e9e\u00a0?<\/em><\/p>\n

      En analysant les secteurs pour lesquels les citoyens sont ou seraient le plus enclins \u00e0 payer pour un service prot\u00e9geant leurs donn\u00e9es, il en ressort que les r\u00e9seaux sociaux, les services sur internet et les banques sont les secteurs les plus concern\u00e9s. De r\u00e9elles opportunit\u00e9s pour ces secteurs.<\/p>\n

      L\u2019\u00e9tude r\u00e9v\u00e8le<\/strong> \u00e9galement<\/strong> un v\u00e9ritable attrait pour l\u2019anonymat.<\/strong> Cela s\u2019illustre notamment par le fait que les sond\u00e9s positionnent les donn\u00e9es de contact dans le top 3 des donn\u00e9es les plus priv\u00e9es (avant les donn\u00e9es de sant\u00e9 ou de localisation\u00a0!). Cela se traduit dans les usages\u00a0: on observe le d\u00e9veloppement des profils anonymes (type mode incognito pour 27%,<\/strong> suppression des cookies pour 47%<\/strong>). Voire m\u00eame des mesures plus radicales : 26% de la population a arr\u00eat\u00e9 d\u2019utiliser certains services afin de prot\u00e9ger et garder la ma\u00eetrise de ses donn\u00e9es.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      La donn\u00e9e est consid\u00e9r\u00e9e comme le nouvel or des entreprises. L\u2019\u00e9mergence ou l\u2019\u00e9volution de nombreux business models autour de la collecte massive de donn\u00e9es et autour de la connaissance pointue des usagers le d\u00e9montre. Sans qu\u2019ils ne s\u2019en rendent n\u00e9cessairement…<\/p>\n","protected":false},"author":16,"featured_media":11881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,3226],"tags":[3299,412,2842,413],"coauthors":[804,3168,3091],"class_list":["post-12013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-digital-trust","category-digital-compliance","tag-digital-privacy","tag-donnees-a-caractere-personnel","tag-rgpd","tag-vie-privee"],"acf":[],"yoast_head":"\nQuelle importance accord\u00e9e par les citoyens au respect de leur vie priv\u00e9e ? - RiskInsight<\/title>\n<meta name=\"description\" content=\"Dans ce premier article, nous abordons la confiance des citoyens envers les entreprises quand au respect \u00e0 la protection de leur vie priv\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2019\/07\/importance-citoyens-respect-vie-privee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle importance accord\u00e9e par les citoyens au respect de leur vie priv\u00e9e ? 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