{"id":13024,"date":"2020-05-05T18:00:18","date_gmt":"2020-05-05T17:00:18","guid":{"rendered":"https:\/\/www.riskinsight-wavestone.com\/?p=13024"},"modified":"2020-05-05T15:29:01","modified_gmt":"2020-05-05T14:29:01","slug":"deep-dive-into-deepfake-how-to-face-increasingly-believable-fake-news-1-2","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2020\/05\/deep-dive-into-deepfake-how-to-face-increasingly-believable-fake-news-1-2\/","title":{"rendered":"Deep dive into deepfake – How to face increasingly believable fake news? (1\/2)"},"content":{"rendered":"

Online media and social networks expand the attack surface usable by the malicious actors, and deepfakes are the ultimate weapon. Well-known as a disinformation tool for the society, they bring about other risks to be considered by businesses. <\/strong><\/p>\n

The recent events linked to the COVID-19 outbreak have proven the necessity of acceding to reliable and true news for all the society. More than the epidemic, we have witnessed an \u00ab\u00a0infodemic<\/strong>\u00a0\u00bb, rapid spread of false or misleading information on the social networks, raising the question of the trust given to the platforms relaying the news and of the authenticity of the information they pass on.<\/p>\n

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The use of deepfakes is a topical phenomenon affecting firstly the general public<\/strong>. It is inherently linked to the importance gained by the social and online media in our daily life.<\/p>\n

In September 2019, we counted near 15,000 deepfake videos online, twice more than in December 2018. If 96% of these videos were pornographic deepfakes posted on specialised websites, the extent of the affected topics has however increased to reach all the famous social networks (YouTube, Vimeo, Dailymotion).\u00a0 Amongst the deepfakes posted on YouTube, 20% already represented politicians, business owners and journalists<\/strong>[1]<\/a>. Their disinformation power<\/strong> on the general public allows them to influence major political and societal events <\/strong>from the moment they star famous personalities.<\/p>\n

Deepfakes keep getting better, while the tools to generate them become more accessible (such as Lyrebird, for the audio deepfakes, Zao, for face-swapping, and the most recent one, Avatarify, integrated to Zoom and Skype, for the video). Their harmful power weighs more and more not only on public actors and organisations, but also on private ones, and must be taken into account in every business sector.<\/strong><\/p>\n

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A RISK WORTH CONSIDERING FOR BUSINESSES<\/h2>\n

Deepfakes can also be used against businesses. They offer a new playground for malicious actors, particularly through two means of action:<\/p>\n