{"id":2036,"date":"2012-07-18T16:19:51","date_gmt":"2012-07-18T15:19:51","guid":{"rendered":"http:\/\/www.solucominsight.fr\/?p=2036"},"modified":"2014-11-27T15:55:12","modified_gmt":"2014-11-27T14:55:12","slug":"smart-energy-quelle-valeur-et-quels-usages-pour-les-particuliers","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2012\/07\/smart-energy-quelle-valeur-et-quels-usages-pour-les-particuliers\/","title":{"rendered":"Smart energy : quelle valeur et quels usages pour les particuliers ?"},"content":{"rendered":"

Le smart energy<\/em> consiste \u00e0 s\u2019appuyer sur les \u00ab r\u00e9seaux intelligents \u00bb pour offrir aux consommateurs particuliers un \u00ab pilotage \u00e9nerg\u00e9tique intelligent \u00bb. Il est aujourd\u2019hui \u00e0 un tournant de son d\u00e9veloppement. Au-del\u00e0 de l\u2019\u00e9volution des \u00e9quipements et de leur d\u00e9ploiement, c\u2019est bien la valeur per\u00e7ue par le consommateur final qui en d\u00e9terminera le succ\u00e8s \u2013 ou l\u2019\u00e9chec. La technologie n\u2019est plus qu\u2019un moyen au service d\u2019usages \u00e0 mettre en avant aupr\u00e8s des consommateurs.<\/p>\n

<\/p>\n

En quoi consiste le pilotage \u00e9conomique intelligent\u00a0? <\/strong><\/h2>\n

Le pilotage \u00e9conomique intelligent repose sur trois leviers d\u2019action\u00a0: mesurer, analyser et agir.<\/p>\n

Mesurer sa consommation<\/strong>\u00a0: la premi\u00e8re \u00e9tape visible pour le consommateur est le compteur Linky, \u00e9quipement d\u2019interface entre le r\u00e9seau et l\u2019installation int\u00e9rieure du client. Il constitue une brique importante de l\u2019ensemble mais il ne peut pas, \u00e0 lui seul, r\u00e9pondre aux attentes des consommateurs. En effet, il fournit \u00e0 tout moment les donn\u00e9es de consommation globale, mais il ne mesure pas directement la consommation des \u00e9quipements d\u2019usage. Ce sont des syst\u00e8mes de mesure plac\u00e9s sur les \u00e9quipements d\u2019usage (les smart plugs<\/em>) qui permettront d\u2019avoir une connaissance plus fine de sa consommation.<\/p>\n

Analyser sa consommation<\/strong>\u00a0: l\u2019analyse permet d\u2019identifier les gisements d\u2019\u00e9conomie sur lesquels il est possible d\u2019agir. La base de l\u2019analyse est notamment constitu\u00e9e par la comparaison avec des consommations pr\u00e9c\u00e9dentes ainsi qu\u2019avec des consommateurs comparables, en termes de logement et de composition familiale. Cependant, elle n\u2019est efficace que si elle prend en compte les donn\u00e9es climatiques et se basent sur une unit\u00e9 de temps courte. <\/strong><\/p>\n

Agir sur sa consommation\u00a0: <\/strong>Pour agir sur les \u00e9quipements d\u2019usage, il existe aujourd\u2019hui des smart plug, permettant de d\u00e9marrer ou d\u2019arr\u00eater un \u00e9quipement. Cependant, l\u2019avenir est \u00e0 l\u2019int\u00e9gration des fonctionnalit\u00e9s smart \u00e0 l\u2019int\u00e9rieur m\u00eame des \u00e9quipements<\/strong>, notamment pour le gros \u00e9lectrom\u00e9nager. Les constructeurs d\u2019\u00e9quipements \u00e9lectrom\u00e9nagers (LG ou Whirlpool par exemple) commencent \u00e0 travailler aujourd\u2019hui sur ces nouveaux \u00e9quipements, ce qui a donn\u00e9 naissance au terme d\u2019\u00e9lectrom\u00e9nager 2.0<\/a>.<\/p>\n

Quelles sont et quelles seront les attentes des consommateurs particuliers \u00a0?<\/h2>\n

On peut imaginer plusieurs grands profils\u00a0: les \u00ab\u00a0\u00e9co-engag\u00e9s\u00a0\u00bb, les \u00ab\u00a0\u00e9co-responsables d\u00e9l\u00e9gants\u00a0\u00bb, les \u00ab\u00a0contr\u00f4lants\u00a0\u00bb sans oublier les \u00ab\u00a0indiff\u00e9rents\u00a0\u00bb, voire les \u00ab\u00a0r\u00e9fractaires\u00a0\u00bb.<\/p>\n

Ces profils se distinguent par le niveau d\u2019expertise<\/strong> sur le sujet.<\/p>\n

Une minorit\u00e9 de consommateurs constituera le profil \u00ab\u00a0\u00e9co-engag\u00e9s\u00a0\u00bb<\/strong>\u00a0: ils chercheront des services de suivi pour piloter eux-m\u00eames leurs usages en temps r\u00e9el. Ce profil va donc rechercher des offres d\u2019outils d\u2019interface ergonomiques lui permettant d\u2019analyser rapidement les donn\u00e9es et de prendre et transmettre les d\u00e9cisions de r\u00e9gulation aux \u00e9quipements concern\u00e9s.<\/p>\n

La plupart des consommateurs seront probablement des \u00ab\u00a0\u00e9co-responsables d\u00e9l\u00e9gants\u00a0\u00bb<\/strong>\u00a0: ils chercheront une offre simple leur permettant d\u2019obtenir cet optimum \u00e9co-efficace sans intervenir, en temps r\u00e9el dans la gestion des usages. Ce profil va donc rechercher un prestataire de service \u00e0 qui confier le pilotage de sa consommation. Dans ces deux cas, les offres \u00e0 d\u00e9velopper doivent permettre un \u00e9quilibre<\/strong> entre des b\u00e9n\u00e9fices<\/strong> tangibles per\u00e7us et les efforts<\/strong> consentis.<\/p>\n

La difficult\u00e9 r\u00e9side dans le fait qu\u2019il ne s\u2019agit pas, aujourd\u2019hui, d\u2019attentes exprim\u00e9es mais d\u2019un exercice prospectif sur un univers de pratiques inconnues.<\/strong><\/p>\n

Comment d\u00e9velopper la motivation \u00e0 agir\u00a0des consommateurs?<\/h2>\n

La prise de conscience environnementale est primordiale pour assurer le succ\u00e8s des technologies Smart Grid<\/em>\u00a0et impliquer les consommateurs particuliers dans le pilotage intelligent de leur consommation d\u2019\u00e9nergie : les consommateurs doivent devenir des \u00ab\u00a0consommacteurs\u00a0\u00bb d\u2019\u00e9nergie<\/p>\n

Pour d\u00e9velopper r\u00e9ellement une consommation plus intelligente de l\u2019\u00e9nergie, il faut cr\u00e9er des conditions pour que le co\u00fbt de l\u2019\u00e9nergie soit per\u00e7u par les consommateurs, ce qui suppose des offres tarifaires sp\u00e9cifiques.<\/p>\n

Les heures pleines \/ heures creuses actuelles ou les tarifs sp\u00e9cifiques en jours de pointe (tarifs EJP puis Tempo) sont une premi\u00e8re \u00e9tape p\u00e9dagogique et efficace. Mais des dispositifs beaucoup plus fins vont d\u00e9sormais pourvoir \u00e9merger.<\/p>\n

Ce \u00ab\u00a0signal tarifaire\u00a0\u00bb<\/strong>, c’est-\u00e0-dire une offre tarifaire permettant au consommateur de percevoir et de valoriser les diff\u00e9rentiels de co\u00fbt \u00e9nerg\u00e9tique et environnemental de l\u2019\u00e9nergie est aujourd\u2019hui le point cl\u00e9 pour que se d\u00e9veloppe une vraie motivation \u00e0 agir.<\/p>\n

L\u2019enjeu d\u2019aujourd\u2019hui est de mobiliser le consommateur final. Pour cela il est n\u00e9cessaire de mettre le consommateur au c\u0153ur de la d\u00e9marche et\u00a0 de mettre l\u2019innovation au service des offres destin\u00e9es aux clients et non \u00e0 la seule technologie.<\/p>\n

Pour cela il est n\u00e9cessaire de r\u00e9ussir les exp\u00e9rimentations engag\u00e9es pour tester, construire, ajuster la Smart Energie de demain, mais aussi de comprendre quelle seront les motivations des consommateurs finaux, quels seront les leviers pour agir sur leurs comportements afin de construire les offres qui permettront de les impliquer dans le pilotage \u00e9nerg\u00e9tique.<\/p>\n

Pour en savoir plus, vous pouvez lire le Focus “Smart energy”<\/a>.<\/p>\n

Pour lire plus d’articles sur le secteur de l’\u00e9nergie, cliquez ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le smart energy consiste \u00e0 s\u2019appuyer sur les \u00ab r\u00e9seaux intelligents \u00bb pour offrir aux consommateurs particuliers un \u00ab pilotage \u00e9nerg\u00e9tique intelligent \u00bb. Il est aujourd\u2019hui \u00e0 un tournant de son d\u00e9veloppement. Au-del\u00e0 de l\u2019\u00e9volution des \u00e9quipements et de leur…<\/p>\n","protected":false},"author":52,"featured_media":6344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,32],"tags":[565,566,182,564],"coauthors":[826],"class_list":["post-2036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energie-utilities","category-marketing-relation-client","tag-b2c","tag-economies-de","tag-smart-energy","tag-smart-plug"],"acf":[],"yoast_head":"\nSmart energy : quelle valeur et quels usages pour les particuliers ? - RiskInsight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2012\/07\/smart-energy-quelle-valeur-et-quels-usages-pour-les-particuliers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart energy : quelle valeur et quels usages pour les particuliers ? - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"Le smart energy consiste \u00e0 s\u2019appuyer sur les \u00ab r\u00e9seaux intelligents \u00bb pour offrir aux consommateurs particuliers un \u00ab pilotage \u00e9nerg\u00e9tique intelligent \u00bb. 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