{"id":5589,"date":"2014-07-24T08:36:12","date_gmt":"2014-07-24T07:36:12","guid":{"rendered":"http:\/\/www.solucominsight.fr\/?p=5589"},"modified":"2014-07-24T17:44:42","modified_gmt":"2014-07-24T16:44:42","slug":"assurance-numerique-au-service-relation-client","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2014\/07\/assurance-numerique-au-service-relation-client\/","title":{"rendered":"Assurance : le num\u00e9rique au service de la relation client"},"content":{"rendered":"<p><em>Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques. Mais comment ces technologies\u00a0toujours plus innovantes peuvent-elles renforcer la relation assureur-assur\u00e9? Eclairage avec Patrick Durand.<\/em><\/p>\n<h2>Dans l\u2019assurance ces derni\u00e8res ann\u00e9es, les nouvelles technologies ont fortement impact\u00e9 les process de gestion client. Pouvez-vous nous en dire plus\u00a0?<\/h2>\n<p>L\u2019innovation digitale offre avant tout de nouveaux outils aux assur\u00e9s. Gr\u00e2ce aux r\u00e9seaux sociaux, aux comparateurs ou aux sites d\u2019opinions, le client est plus \u00e0 m\u00eame d\u2019\u00e9valuer la pertinence des offres d\u2019assurance. Il devient par cons\u00e9quent plus exigeant et plus sensible \u00e0 la fa\u00e7on dont il est trait\u00e9.<\/p>\n<p>Les assureurs doivent donc tout mettre en \u0153uvre pour ne pas perdre un client devenu plus volatile\u00a0: soigner l\u2019identit\u00e9 num\u00e9rique, d\u00e9velopper la notori\u00e9t\u00e9 sur le web et sur le mobile, digitaliser l\u2019ensemble du parcours clients, raccourcir les process, fluidifier la circulation d\u2019informations, etc.<\/p>\n<p>Tout ce qui pourra faciliter la vie du client est de nature \u00e0 le conqu\u00e9rir et \u00e0 la fid\u00e9liser. L\u2019utilisation de moyens de paiement innovants peut notamment y concourir, en facilitant l\u2019acte d\u2019achat ou en \u00a0permettant de mettre en place des programmes de fid\u00e9lit\u00e9.<\/p>\n<p>Ces efforts de fid\u00e9lisation pourraient devenir encore plus strat\u00e9giques dans certains domaines, comme l\u2019automobile et l\u2019habitation, du fait de la <a title=\"Loi Hamon expliqu\u00e9e\" href=\"http:\/\/http:\/\/www.insurancespeaker-solucom.fr\/2014\/03\/la-loi-hamon-expliquee-en-toute-simplicite\/\" target=\"_blank\"><b>loi Hamon<\/b><\/a><b> <\/b>qui facilite th\u00e9oriquement les r\u00e9siliations des contrats d\u2019assurance.<\/p>\n<h2>Les nouvelles technologies acc\u00e9l\u00e8rent aussi l\u2019\u00e9volution du m\u00e9tier traditionnel de l\u2019assurance\u2026<\/h2>\n<p>En effet, le positionnement des acteurs de l\u2019assurance \u00e9volue. De pur ind\u00e9mnisateur, ils deviennent de plus en plus fournisseur de services. Ces services se d\u00e9veloppent sur toutes les branches et peuvent \u00eatre class\u00e9s en 3 grands groupes\u00a0:<\/p>\n<ul>\n<li><strong>Des services li\u00e9s \u00e0 la pr\u00e9vention<\/strong>. Dans le domaine de l\u2019habitation, on peut citer en exemple tout ce qui tourne autour des services comme la t\u00e9l\u00e9surveillance. En sant\u00e9 surtout, les possibilit\u00e9s sont tr\u00e8s vastes et se concr\u00e9tisent. On compte aujourd\u2019hui plus de 5 millions de fran\u00e7ais qui poss\u00e8dent des <a title=\"Objets connect\u00e9s \u00e0 internet\" href=\"http:\/\/http:\/\/www.insurancespeaker-solucom.fr\/2014\/02\/objets-connectes-quels-enjeux-pour-lassurance-de-personnes\/\" target=\"_blank\"><b>objets connect\u00e9s \u00e0 internet<\/b>\u00a0<\/a> mesurant des donn\u00e9es physiologiques (poids, tension art\u00e9rielle, rythme cardiaque, temp\u00e9rature, etc.).<\/li>\n<li><strong>Des services en nature suite \u00e0 une indemnisation<\/strong> (pr\u00eat de v\u00e9hicule, soutien scolaire, mise \u00e0 disposition d\u2019une aide-m\u00e9nag\u00e8re, remboursement de frais de d\u00e9placements, etc.). Dans ce cas l\u2019assureur ne se contente pas de r\u00e9gler un sinistre mais accompagne son client apr\u00e8s le sinistre.<\/li>\n<li><strong>Des services annexes de \u00ab\u00a0conseil au quotidien\u00a0\u00bb.<\/strong><\/li>\n<\/ul>\n<p>Reste que pour encourager le d\u00e9veloppement de ces nouvelles offres,<b> <\/b>il y a toute une r\u00e9flexion \u00e0 mener en amont sur le packaging de l\u2019offre, le discours marketing et la valorisation de ces services.<\/p>\n<h2>Cette modernisation permet-elle aux assureurs d\u2019augmenter la fr\u00e9quence des contacts avec les assur\u00e9s\u00a0? Et si oui quel impact sur la gestion de la donn\u00e9e et la connaissance client\u00a0?<\/h2>\n<p>La fr\u00e9quence d\u2019un contact assureur\/assur\u00e9 est structurellement faible\u00a0: un assur\u00e9 n\u2019est souvent en contact avec son assureur qu\u2019aux moments de souscrire, de changer de situation (nouvelle automobile, d\u00e9m\u00e9nagement, etc.) et de d\u00e9clarer un sinistre.<\/p>\n<p>La gestion et le r\u00e8glement du sinistre \u00e9tant un moment cl\u00e9 de la relation assureur\/assur\u00e9, l\u2019assureur a tout int\u00e9r\u00eat \u00e0 proposer des services innovants en plus de l\u2019indemnisation. Ce faisant, il va cr\u00e9er de l\u2019intimit\u00e9, favoriser la fid\u00e9lisation et au final d\u00e9velopper sa valeur aux yeux du client.<\/p>\n<p>Le d\u00e9veloppement d\u2019offres int\u00e9grant de nouveaux services peut donc permettre d\u2019augmenter la fr\u00e9quence des contacts. Mais encore faut-il que l\u2019assur\u00e9 passe par l\u2019assureur pour consommer ce service, et donc que l\u2019assureur soit capable de g\u00e9rer ces offres hybrides m\u00ealant assurance et service\u2026<\/p>\n<p>Ces changements permettent aux assureurs d\u2019aboutir \u00e0 une meilleure connaissance du client, mais aussi d\u2019affiner la segmentation de leurs portefeuilles pour mieux cibler leurs actions commerciales.<\/p>\n<h2>Les assureurs\u00a0sont-ils conscients de ces \u00e9volutions\u00a0?<b> <\/b><\/h2>\n<p>Les assureurs sont conscients de ces probl\u00e9matiques mais sont aujourd\u2019hui souvent contraints par leurs syst\u00e8mes d\u2019information existants et par les d\u00e9lais de mise en \u0153uvre souvent trop longs par rapport \u00e0 la rapidit\u00e9 d\u2019\u00e9volution de l\u2019environnement.<\/p>\n<p>Ils essaient n\u00e9anmoins de s\u2019adapter \u00e0 cette situation et mettent souvent en place des structures organisationnelles ad hoc plus agiles\u00a0: des e-DSI, des LABO innovations, etc. En France, les travaux sont donc lanc\u00e9s, m\u00eame s\u2019ils le sont moins qu\u2019\u00e0 l\u2019\u00e9tranger, notamment dans les pays anglo-saxons. Les <a title=\"derni\u00e8res \u00e9volutions l\u00e9gislatives dans l'assurance\" href=\"http:\/\/http:\/\/www.insurancespeaker-solucom.fr\/2014\/02\/adoption-de-la-loi-hamon\/\" target=\"_blank\"><b>derni\u00e8res \u00e9volutions l\u00e9gislatives<\/b><\/a> ne peuvent d\u2019ailleurs qu\u2019encourager les assureurs \u00e0 acc\u00e9l\u00e9rer leurs efforts de modernisation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques. Mais comment ces technologies\u00a0toujours plus innovantes peuvent-elles renforcer la relation assureur-assur\u00e9? Eclairage avec Patrick Durand&#8230;.<\/p>\n","protected":false},"author":103,"featured_media":2638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,32],"tags":[53,409],"coauthors":[943],"class_list":["post-5589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assurance","category-marketing-relation-client","tag-nouvelles-technologies","tag-numerique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assurance : le num\u00e9rique au service de la relation client - RiskInsight<\/title>\n<meta name=\"description\" content=\"Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assurance : le num\u00e9rique au service de la relation client - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\" \/>\n<meta property=\"og:site_name\" content=\"RiskInsight\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-24T07:36:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-24T16:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"832\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Durand\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Durand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\"},\"author\":{\"name\":\"Patrick Durand\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/person\/2d52099155ec550cf4647a5bec611025\"},\"headline\":\"Assurance : le num\u00e9rique au service de la relation client\",\"datePublished\":\"2014-07-24T07:36:12+00:00\",\"dateModified\":\"2014-07-24T16:44:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg\",\"keywords\":[\"nouvelles technologies\",\"num\u00e9rique\"],\"articleSection\":[\"M\u00e9tiers - Assurance\",\"M\u00e9tiers - Marketing et relation client\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\",\"url\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\",\"name\":\"Assurance : le num\u00e9rique au service de la relation client - RiskInsight\",\"isPartOf\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg\",\"datePublished\":\"2014-07-24T07:36:12+00:00\",\"dateModified\":\"2014-07-24T16:44:42+00:00\",\"description\":\"Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage\",\"url\":\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg\",\"contentUrl\":\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg\",\"width\":832,\"height\":577},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.riskinsight-wavestone.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Assurance : le num\u00e9rique au service de la relation client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#website\",\"url\":\"https:\/\/www.riskinsight-wavestone.com\/en\/\",\"name\":\"RiskInsight\",\"description\":\"The cybersecurity &amp; digital trust blog by Wavestone&#039;s consultants\",\"publisher\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.riskinsight-wavestone.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#organization\",\"name\":\"Wavestone\",\"url\":\"https:\/\/www.riskinsight-wavestone.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2021\/08\/Monogramme\u2013W\u2013NEGA-RGB-50x50-1.png\",\"contentUrl\":\"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2021\/08\/Monogramme\u2013W\u2013NEGA-RGB-50x50-1.png\",\"width\":50,\"height\":50,\"caption\":\"Wavestone\"},\"image\":{\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/person\/2d52099155ec550cf4647a5bec611025\",\"name\":\"Patrick Durand\",\"description\":\"Manager, Patrick Durand a plus de 10 ans d'exp\u00e9rience dans le conseil. Il intervient aupr\u00e8s de clients du secteur de l'assurance notamment sur des probl\u00e9matiques de relation clients et marketing des offres.\",\"url\":\"https:\/\/www.riskinsight-wavestone.com\/en\/author\/patrick-durand\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Assurance : le num\u00e9rique au service de la relation client - RiskInsight","description":"Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/","og_locale":"en_US","og_type":"article","og_title":"Assurance : le num\u00e9rique au service de la relation client - RiskInsight","og_description":"Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques.","og_url":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/","og_site_name":"RiskInsight","article_published_time":"2014-07-24T07:36:12+00:00","article_modified_time":"2014-07-24T16:44:42+00:00","og_image":[{"width":832,"height":577,"url":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg","type":"image\/jpeg"}],"author":"Patrick Durand","twitter_misc":{"Written by":"Patrick Durand","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#article","isPartOf":{"@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/"},"author":{"name":"Patrick Durand","@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/person\/2d52099155ec550cf4647a5bec611025"},"headline":"Assurance : le num\u00e9rique au service de la relation client","datePublished":"2014-07-24T07:36:12+00:00","dateModified":"2014-07-24T16:44:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/"},"wordCount":822,"publisher":{"@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#organization"},"image":{"@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage"},"thumbnailUrl":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg","keywords":["nouvelles technologies","num\u00e9rique"],"articleSection":["M\u00e9tiers - Assurance","M\u00e9tiers - Marketing et relation client"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/","url":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/","name":"Assurance : le num\u00e9rique au service de la relation client - RiskInsight","isPartOf":{"@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage"},"image":{"@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage"},"thumbnailUrl":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg","datePublished":"2014-07-24T07:36:12+00:00","dateModified":"2014-07-24T16:44:42+00:00","description":"Pour faire face \u00e0 la concurrence et fid\u00e9liser leurs clients, les acteurs de l\u2019assurance doivent faire \u00e9voluer leurs pratiques en exploitant les nouvelles technologies num\u00e9riques.","breadcrumb":{"@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#primaryimage","url":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg","contentUrl":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2012\/11\/Fotolia_44190609_S.jpg","width":832,"height":577},{"@type":"BreadcrumbList","@id":"https:\/\/www.riskinsight-wavestone.com\/2014\/07\/assurance-numerique-au-service-relation-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.riskinsight-wavestone.com\/en\/"},{"@type":"ListItem","position":2,"name":"Assurance : le num\u00e9rique au service de la relation client"}]},{"@type":"WebSite","@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#website","url":"https:\/\/www.riskinsight-wavestone.com\/en\/","name":"RiskInsight","description":"The cybersecurity &amp; digital trust blog by Wavestone&#039;s consultants","publisher":{"@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.riskinsight-wavestone.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#organization","name":"Wavestone","url":"https:\/\/www.riskinsight-wavestone.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2021\/08\/Monogramme\u2013W\u2013NEGA-RGB-50x50-1.png","contentUrl":"https:\/\/www.riskinsight-wavestone.com\/wp-content\/uploads\/2021\/08\/Monogramme\u2013W\u2013NEGA-RGB-50x50-1.png","width":50,"height":50,"caption":"Wavestone"},"image":{"@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.riskinsight-wavestone.com\/en\/#\/schema\/person\/2d52099155ec550cf4647a5bec611025","name":"Patrick Durand","description":"Manager, Patrick Durand a plus de 10 ans d'exp\u00e9rience dans le conseil. Il intervient aupr\u00e8s de clients du secteur de l'assurance notamment sur des probl\u00e9matiques de relation clients et marketing des offres.","url":"https:\/\/www.riskinsight-wavestone.com\/en\/author\/patrick-durand\/"}]}},"_links":{"self":[{"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/posts\/5589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/comments?post=5589"}],"version-history":[{"count":5,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/posts\/5589\/revisions"}],"predecessor-version":[{"id":5594,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/posts\/5589\/revisions\/5594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/media\/2638"}],"wp:attachment":[{"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/media?parent=5589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/categories?post=5589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/tags?post=5589"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.riskinsight-wavestone.com\/en\/wp-json\/wp\/v2\/coauthors?post=5589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}