{"id":6197,"date":"2014-11-24T09:00:19","date_gmt":"2014-11-24T08:00:19","guid":{"rendered":"http:\/\/www.solucom-insight.fr\/?p=6197"},"modified":"2015-02-05T16:12:18","modified_gmt":"2015-02-05T15:12:18","slug":"quels-modeles-daffaires-dynamiseront-le-big-data-dans-lenergie","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2014\/11\/quels-modeles-daffaires-dynamiseront-le-big-data-dans-lenergie\/","title":{"rendered":"Quels mod\u00e8les d\u2019affaires dynamiseront le Big data dans l\u2019\u00e9nergie ?"},"content":{"rendered":"

La valorisation de la donn\u00e9e a d\u00e9j\u00e0 d\u00e9montr\u00e9 sa valeur ajout\u00e9e dans les secteurs de web, du retail, du transport et de l\u2019assurance.\u00a0<\/span><\/i>Cela permet d\u2019anticiper des opportunit\u00e9s de valorisation tr\u00e8s importantes dans l\u2019\u00e9nergie.<\/i><\/a><\/p>\n

Comme en t\u00e9moigne le rachat de l\u2019entreprise de thermostats intelligents Nest par Google d\u00e9but 2014,\u00a0<\/span>les g\u00e9ants du web<\/b>\u00a0<\/span>s\u2019int\u00e9ressent toujours plus \u00e0 la valorisation de la donn\u00e9e dans l\u2019\u00e9nergie et se positionnent en\u00a0<\/span>pr\u00e9empteurs<\/b>\u00a0<\/span>sur ce march\u00e9 \u00e9mergent et prometteur.<\/p>\n

Face \u00e0 ces nouveaux entrants, la position des acteurs de l\u2019\u00e9nergie doit \u00eatre \u00e0 la fois d\u00e9fensive et offensive. L\u2019enjeu principal pour eux est de faire\u00a0<\/span>\u00e9merger puis d\u00e9velopper les march\u00e9s de demain<\/b>\u00a0<\/span>et d\u2019en\u00a0<\/span>capter une part\u00a0<\/span><\/b>\u00e0 moyen terme. Il s\u2019agit \u00e9galement pour ces acteurs de d\u00e9velopper et d\u2019am\u00e9liorer la gamme de services n\u00e9cessaires \u00e0 leur\u00a0<\/span>activit\u00e9 actuelle et future<\/b>. De ce fait, la\u00a0<\/span>collaboration<\/b>\u00a0<\/span>est la cl\u00e9 de la r\u00e9ussite des mod\u00e8les de valorisation des donn\u00e9es. Les acteurs de l\u2019\u00e9cosyst\u00e8me de l\u2019\u00e9nergie et du digital ont tout int\u00e9r\u00eat \u00e0 \u00eatre partenaires plut\u00f4t que concurrents.<\/p>\n

3 mod\u00e8les d\u2019affaires pour dynamiser le\u00a0<\/span>Big data<\/i>\u00a0<\/span>dans l\u2019\u00e9nergie<\/h2>\n

L\u2019analogie avec les secteurs pr\u00e9curseurs\u00a0<\/span><\/b>dans la valorisation de la donn\u00e9e \u2013 web, grande distribution, transport – permet d\u2019identifier les grands mod\u00e8les d\u2019affaire qui dynamiseront la question du \u00ab\u00a0big data\u00a0\u00bb sur le march\u00e9 de l\u2019\u00e9nergie. Des mod\u00e8les qui doivent \u00eatre choisis en fonction des enjeux, des capacit\u00e9s et du profil de l\u2019entreprise.<\/p>\n

1er<\/sup>\u00a0<\/span>mod\u00e8le\u00a0: l\u2019Open Data<\/h4>\n

L\u2019Open Data\u00a0<\/span><\/b>consiste \u00e0 mettre gratuitement les donn\u00e9es \u00e0 disposition du public. Ce mod\u00e8le parie sur l\u2019intelligence collective pour am\u00e9liorer la valorisation des donn\u00e9es et d\u00e9velopper des services et des processus plus performants.<\/p>\n

Dans le secteur de l\u2019\u00e9nergie, l\u2019Open Data est particuli\u00e8rement int\u00e9ressant pour les entreprises r\u00e9glement\u00e9es comme les distributeurs ERDF et GRDF. D\u2019une part, cela leur permet de d\u00e9velopper une image positive\u00a0 en termes responsabilit\u00e9 sociale, de transparence et d\u2019ouverture dans le nouveau paradigme de la donn\u00e9e partag\u00e9e libre ou valoris\u00e9e. Et d\u2019autre part, les donn\u00e9es sont un moyen de renforcer leur relation avec leurs partenaires cl\u00e9s, comme les territoires par exemple. Enfin, c\u2019est un moyen de valoriser la richesse de leurs activit\u00e9s tout en d\u00e9fendant et d\u00e9veloppant leur position au sein de l\u2019\u00e9cosyst\u00e8me.<\/p>\n

2\u00e8me<\/sup>\u00a0<\/span>mod\u00e8le\u00a0: la cr\u00e9ation de nouveaux services<\/h4>\n

Les acteurs de l\u2019\u00e9nergie peuvent \u00e9galement \u00eatre moteurs et\u00a0<\/span>inventer de nouveaux services<\/b>. La fourniture \u00ab\u00a0s\u00e8che\u00a0\u00bb de l\u2019\u00e9nergie offre de faibles niveaux de marge pour les commercialisateurs. De plus, ce service fait partie du quotidien des personnes qui le consomment sans y penser\u00a0: il est donc peu impliquant pour les consommateurs.<\/p>\n

Une option pourrait \u00eatre de s\u2019\u00e9manciper des offres de fourniture pour imaginer des services coupl\u00e9s. Ces nouvelles offres peuvent s\u2019appuyer sur d\u2019autres leviers que la simple fourniture d\u2019\u00e9nergie, par exemple l\u2019attrait pour l\u2019ergonomie d\u2019un \u00e9quipement de pilotage \u00e9nerg\u00e9tique.<\/p>\n

Le d\u00e9veloppement de nouveaux services de donn\u00e9es est un autre levier et doit permettre d\u2019enrichir l\u2019exp\u00e9rience consommateur, en am\u00e9liorant son confort par exemple. \u00c0 l\u2019instar des packages propos\u00e9s depuis une dizaine d\u2019ann\u00e9es dans la t\u00e9l\u00e9phonie mobile, les \u00e9nerg\u00e9ticiens et leurs partenaires pourraient tirer parti de l\u2019attente des consommateurs envers un objet d\u00e9sirable et concevoir une\u00a0<\/span>solution compl\u00e8te combinant un objet design, la fourniture \u00e9nerg\u00e9tique et un service de donn\u00e9es<\/b>.<\/p>\n

L\u2019association \u00e0 des partenaires d\u2019autres secteurs est incontournable pour d\u00e9velopper de telles offres. Des d\u00e9monstrateurs doivent \u00eatre d\u00e9ploy\u00e9s pour \u00e9valuer la g\u00e9n\u00e9ration de nouveaux revenus \u00e0 court et moyen termes, et les gains en termes de fid\u00e9lisation client.<\/p>\n

3\u00e8me<\/sup>\u00a0<\/span>mod\u00e8le\u00a0: l\u2019optimisation des processus, y compris du back-office<\/h4>\n

Enfin, la valorisation de la donn\u00e9e doit permettre aux acteurs d\u2019\u00eatre vertueux dans l\u2019optimisation de leurs processus\u00a0<\/span><\/b>industriels et m\u00e9tier. Certaines parties prenantes pourraient notamment r\u00e9aliser d\u2019importantes \u00e9conomies sur la maintenance et les investissements dans les moyens de production et le r\u00e9seau.\u00a0 Dans le secteur du courrier, le traitement automatis\u00e9 des enveloppes (TAE) aide par exemple La Poste dans le tra\u00e7age de la vie du pli tout au long de son cheminement postal. D\u00e9ploy\u00e9 depuis 2009, le TAE lui a d\u00e9j\u00e0 permis de r\u00e9aliser d\u2019importantes \u00e9conomies internes.<\/p>\n

Ces trois grands mod\u00e8les sont compl\u00e9mentaires et r\u00e9pondent \u00e0 des objectifs diff\u00e9rents. Ils sont conditionn\u00e9s par la facult\u00e9 des diff\u00e9rents acteurs \u00e0 d\u00e9velopper leurs capacit\u00e9s industrielles SI et comptage, \u00e0 acqu\u00e9rir des marges de man\u0153uvre sur le march\u00e9 fran\u00e7ais de l\u2019\u00e9nergie et \u00e0 fonctionner en partenariats.<\/p>\n

 <\/p>\n

Le ROI est mort, vive le test and learn\u00a0!<\/em><\/strong><\/p>\n

La prise d\u2019initiatives est difficile pour les grands groupes lorsque le retour sur investissement (ROI) n\u2019est pas certain. Or la mutation des march\u00e9s acc\u00e9l\u00e9r\u00e9e par les nouvelles technologies se situe aujourd\u2019hui dans un environnement d\u2019incertitude, en particulier sur le ROI. Plut\u00f4t que de se positionner en suiveurs sur des services dont la rentabilit\u00e9 est garantie, les acteurs de l\u2019\u00e9nergie doivent adopter une approche plus audacieuse d\u2019exp\u00e9rimentations.<\/em><\/p>\n

L\u2019analyse du comportement agile des start-ups est instructive\u00a0: elles ne jettent jamais leur R&D mais s\u2019efforcent au contraire de leur trouver des d\u00e9bouch\u00e9s, quitte \u00e0 r\u00e9orienter leurs objectifs ou leurs business mod\u00e8les. Au contraire, les grands groupes abandonnent souvent une partie de leurs efforts de R&D sans avoir \u00e9t\u00e9 au bout du process de test and learn.<\/em><\/p>\n

\u00a0En s\u2019inspirant du comportement agile des start-ups, les grandes entreprises de l\u2019\u00e9nergie pourront ainsi \u00eatre motrices pour d\u00e9velopper l\u2019activit\u00e9 actuelle et future et pr\u00e9empter les march\u00e9s de demain. Plus que le retour sur investissement, leur pr\u00e9occupation doit porter sur une gouvernance efficace et une plus grande flexibilit\u00e9 du mod\u00e8le d\u2019affaire de leurs projets de valorisation de la donn\u00e9e.<\/em><\/p>\n

Pour autant, il ne s\u2019agit pas de ne rien contr\u00f4ler. Le motto est justement de tester et de mesurer les grandes opportunit\u00e9s, pour prendre les meilleures d\u00e9cisions (poursuivre le projet, le r\u00e9orienter, le redimensionner, voire l\u2019abandonner au bon moment).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La valorisation de la donn\u00e9e a d\u00e9j\u00e0 d\u00e9montr\u00e9 sa valeur ajout\u00e9e dans les secteurs de web, du retail, du transport et de l\u2019assurance.\u00a0Cela permet d\u2019anticiper des opportunit\u00e9s de valorisation tr\u00e8s importantes dans l\u2019\u00e9nergie. Comme en t\u00e9moigne le rachat de l\u2019entreprise…<\/p>\n","protected":false},"author":89,"featured_media":6205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,34],"tags":[189,300,1710,1707],"coauthors":[922,1603],"class_list":["post-6197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energie-utilities","category-strategie-d-entreprise","tag-big-data","tag-energie","tag-transformation-numerique","tag-valorisation-de-la-donnee"],"acf":[],"yoast_head":"\nQuels mod\u00e8les d\u2019affaires dynamiseront le Big data dans l\u2019\u00e9nergie ? - RiskInsight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2014\/11\/quels-modeles-daffaires-dynamiseront-le-big-data-dans-lenergie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels mod\u00e8les d\u2019affaires dynamiseront le Big data dans l\u2019\u00e9nergie ? - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"La valorisation de la donn\u00e9e a d\u00e9j\u00e0 d\u00e9montr\u00e9 sa valeur ajout\u00e9e dans les secteurs de web, du retail, du transport et de l\u2019assurance.\u00a0Cela permet d\u2019anticiper des opportunit\u00e9s de valorisation tr\u00e8s importantes dans l\u2019\u00e9nergie. 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