{"id":638,"date":"2011-09-08T12:56:08","date_gmt":"2011-09-08T11:56:08","guid":{"rendered":"http:\/\/www.solucominsight.fr\/?p=638"},"modified":"2015-01-21T09:59:03","modified_gmt":"2015-01-21T08:59:03","slug":"hp-arrete-sa-division-pc","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2011\/09\/hp-arrete-sa-division-pc\/","title":{"rendered":"HP arr\u00eate sa division PC"},"content":{"rendered":"<h2>\u00a0<strong>Comment expliquer le choix r\u00e9cent d&#8217;HP?<\/strong><\/h2>\n<p>Tous les analystes constatent que la rentabilit\u00e9 de la division PSG a toujours \u00e9t\u00e9 moindre que la rentabilit\u00e9 globale de HP\u00a0: la marge op\u00e9rationnelle de PSG tourne autour de 6% contre presque 10% pour le groupe, en baisse pour la premi\u00e8re fois depuis 5 ans. En se s\u00e9parant de cette division, HP cherche \u00e0 rassurer les march\u00e9s et ses actionnaires. Mais le march\u00e9 ne semble pas r\u00e9agir favorablement \u00e0 cette annonce.<\/p>\n<p>Les <em>smartphones <\/em>et les tablettes sont les deux produits de l\u2019informatique personnel qui ont le plus fort potentiel de croissance. Avec le rachat de Palm, HP aurait pu occuper ce segment de march\u00e9 prometteur.<\/p>\n<p>Mais le paysage des OS pour les mat\u00e9riels mobiles est d\u00e9j\u00e0 bien encombr\u00e9 avec trois acteurs majeurs\u00a0: Apple\/iOS, Google\/Android, qui occupent toujours plus de parts du march\u00e9 (\u00e0 deux ils repr\u00e9sentent 75 % du march\u00e9 am\u00e9ricain) et RIM\/Blackberry (23 %). Il ne reste que peu d\u2019espace pour d\u2019autres OS, et malgr\u00e9 les annonces rassurantes de HP concernant l\u2019avenir de WebOS, le choix de s\u2019appuyer sur celui-ci a probablement \u00e9t\u00e9 une erreur strat\u00e9gique qui lui a co\u00fbt\u00e9 les \u00e9checs des lancements de ses derniers produits.<\/p>\n<p>Le retard pris par HP sur ce march\u00e9 risquant de peser sur les r\u00e9sultats de l\u2019entreprise sur le court terme, externaliser ou c\u00e9der l\u2019activit\u00e9 de la division PSG, permet \u00e0 celle-ci de reprendre le temps de rattraper les autres acteurs et redevenir profitable.<\/p>\n<h2><strong> Quelles peuvent \u00eatre les cons\u00e9quences pour les clients HP ? <\/strong><\/h2>\n<p>La situation est aujourd\u2019hui assez floue, les premiers retours montrent bien que les \u00e9quipes op\u00e9rationnelles ont \u00e9t\u00e9 autant surprises que le march\u00e9. Et elles l\u2019ont d\u2019ailleurs fait savoir en modifiant les sites internet du groupe pour faire passer leur message de mani\u00e8re temporaire. Pour les clients, le pass\u00e9 montre que des mouvements similaires, en particulier celui d\u2019IBM, a bien \u00e9t\u00e9 accompagn\u00e9. Mais ce mouvement \u00e9tait franc et orchestr\u00e9. Le probl\u00e8me aujourd\u2019hui c\u2019est l\u2019incertitude qui r\u00e8gne cot\u00e9 HP.<\/p>\n<h2><strong>Quel serait un scenario envisageable?<\/strong><\/h2>\n<p>Un crit\u00e8re cl\u00e9 dans ce secteur reste l\u2019innovation. Le poste de travail conna\u00eet, ou va conna\u00eetre prochainement, de fortes ruptures\u00a0: arriv\u00e9e en force des tablettes, premi\u00e8res initiatives de consumerization \/ Bring Your Own Device, l\u2019acteur en charge de la division PSG devra \u00e0 la fois s\u2019emparer de ses \u00e9volutions, les porter aupr\u00e8s des grands acteurs et continuer \u00e0 faire \u00e9voluer ses gammes classiques. Le challenge est important, et au-del\u00e0 de la forme juridique que prendra la future structure, l\u2019important sera d\u2019\u00e9valuer son autonomie, ses moyens et son ambition pour d\u00e9cupler le succ\u00e8s historique d\u2019HP.<\/p>\n<p>Article publi\u00e9 sur le JDNet : <a href=\"http:\/\/www.journaldunet.com\/solutions\/systemes-reseaux\/changement-strategique-chez-hp\/benoit-paroissin-solucom.shtml\" target=\"_blank\">http:\/\/www.journaldunet.com\/solutions\/systemes-reseaux\/changement-strategique-chez-hp\/benoit-paroissin-solucom.shtml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Comment expliquer le choix r\u00e9cent d&#8217;HP? Tous les analystes constatent que la rentabilit\u00e9 de la division PSG a toujours \u00e9t\u00e9 moindre que la rentabilit\u00e9 globale de HP\u00a0: la marge op\u00e9rationnelle de PSG tourne autour de 6% contre presque 10% pour&#8230;<\/p>\n","protected":false},"author":36,"featured_media":6343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,34],"tags":[138,95,139,141,140],"coauthors":[845],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-projets-it","category-strategie-d-entreprise","tag-hp","tag-innovation","tag-pc","tag-poste-de-travail","tag-smartphone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HP arr\u00eate sa division PC - RiskInsight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/en\/2011\/09\/hp-arrete-sa-division-pc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP arr\u00eate sa division PC - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"\u00a0Comment expliquer le choix r\u00e9cent d&#8217;HP? 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