{"id":6650,"date":"2014-12-08T11:34:16","date_gmt":"2014-12-08T10:34:16","guid":{"rendered":"http:\/\/www.solucom-insight.fr\/une-campagne-greenpeace-met-fin-au-partenariat-shell-lego\/"},"modified":"2014-12-08T11:34:16","modified_gmt":"2014-12-08T10:34:16","slug":"une-campagne-greenpeace-met-fin-au-partenariat-shell-lego","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2014\/12\/une-campagne-greenpeace-met-fin-au-partenariat-shell-lego\/","title":{"rendered":"Une campagne Greenpeace met fin au partenariat Shell \u2013 LEGO"},"content":{"rendered":"<p>Le 9 octobre dernier, le fabricant de jouets LEGO est cibl\u00e9 par une campagne virale de l\u2019ONG Greenpeace, un impact business illustrant une r\u00e9elle influence de l\u2019image de marque sur la consommation\u2026 \u00a0Un partenariat historique de 20 ans Depuis 1950, LEGO \u00e9tait le partenaire de Shell et a promu la compagnie par une s\u00e9rie de [&#8230;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 9 octobre dernier, le fabricant de jouets LEGO est cibl\u00e9 par une campagne virale de l\u2019ONG Greenpeace, un impact business illustrant une r\u00e9elle influence de l\u2019image de marque sur la consommation\u2026 \u00a0Un partenariat historique de 20 ans Depuis 1950,&#8230;<\/p>\n","protected":false},"author":1269,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1734],"tags":[],"coauthors":[],"class_list":["post-6650","post","type-post","status-publish","format-standard","hentry","category-energystream"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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