{"id":7636,"date":"2015-04-10T09:38:17","date_gmt":"2015-04-10T08:38:17","guid":{"rendered":"http:\/\/www.solucominsight.fr\/?p=7636"},"modified":"2015-04-13T09:39:04","modified_gmt":"2015-04-13T08:39:04","slug":"le-digital-au-service-de-la-supply-chain","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2015\/04\/le-digital-au-service-de-la-supply-chain\/","title":{"rendered":"Le digital au service de la supply chain"},"content":{"rendered":"

Aujourd\u2019hui omnipr\u00e9sent dans notre quotidien, le digital est plus ou moins d\u00e9velopp\u00e9 dans les entreprises. Tr\u00e8s utilis\u00e9 dans le domaine de la relation client, il reste plus confidentiel sur les autres m\u00e9tiers. La supply chain, fonction strat\u00e9gique de l\u2019entreprise, n\u2019\u00e9chappe pas \u00e0 ce constat. Les technologies digitales offrent pourtant diff\u00e9rentes solutions qui permettent de r\u00e9pondre aux enjeux supply chain des entreprises ainsi qu\u2019aux attentes du march\u00e9.<\/em><\/p>\n

Le digital pour r\u00e9pondre aux enjeux de la supply chain<\/em><\/h2>\n

Dans un contexte de pression permanente sur la qualit\u00e9 de service et les co\u00fbts, la fonction supply chain<\/em> exploite peu les nouvelles possibilit\u00e9s offertes par le digital qui permettent pourtant de r\u00e9pondre \u00e0 des enjeux cl\u00e9s.<\/p>\n

D\u2019une part, un meilleur pilotage de la performance<\/strong>. Celui-ci est rendu possible par un meilleur partage de l\u2019information entre les acteurs li\u00e9s \u00e0 l\u2019entreprise, mais aussi par la g\u00e9n\u00e9ralisation de technologies qui permettent d\u2019atteindre des niveaux de service \u00e9lev\u00e9s\u00a0: anticipation des besoins client, livraison \u00e0 la demande dans des d\u00e9lais plus courts, produits personnalis\u00e9s, tra\u00e7abilit\u00e9.<\/p>\n

D\u2019autre part, une meilleure gestion des co\u00fbts<\/strong> li\u00e9s \u00e0 la supply chain<\/em>. Une meilleure anticipation de la demande, la mise en place de syst\u00e8mes de suivi en temps r\u00e9el des flux physiques, ou des possibilit\u00e9s de mutualisation permettent d\u2019atteindre cet objectif.<\/p>\n

Aujourd\u2019hui, les entreprises reconnaissent la valeur ajout\u00e9e de la digitalisation de leur supply chain<\/em>\u00a0: plus de la moiti\u00e9 identifient une baisse potentielle de leurs co\u00fbts, tandis que plus d\u2019un tiers s\u2019attendent \u00e0 de meilleures pr\u00e9visions de ventes, une r\u00e9duction des stocks, ou \u00e0 un respect quasi-parfait des d\u00e9lais de livraison.<\/p>\n

Le digital couvre des champs d\u2019application tr\u00e8s larges<\/h2>\n

La digitalisation concerne diff\u00e9rentes composantes de la supply chain<\/em>, pour des r\u00e9sultats probants.<\/p>\n

Au service de la planification, le Big data<\/a><\/em> offre un champ insoup\u00e7onn\u00e9 en termes d\u2019analyses de donn\u00e9es \u00e0 la plupart des entreprises.<\/strong> Ainsi, les donn\u00e9es issues des objets connect\u00e9s<\/a> et du partage de plus en plus massif d\u2019informations sur les consommateurs via internet, fournissent des informations essentielles au plan industriel et commercial. Et bien au-del\u00e0 des mod\u00e8les de pr\u00e9visions actuels, bas\u00e9s principalement sur des historiques, il permet \u00e9galement une meilleure connaissance des usages et des attentes clients et in fine<\/em> une meilleure anticipation de la demande.<\/p>\n

Au service de la collaboration, le digital facilite le partage d\u2019information entre les diff\u00e9rentes parties prenantes, internes<\/strong> (ex\u00a0: Marketing, ADV, Op\u00e9rations) et externes<\/strong> (ex\u00a0: fournisseurs). C\u2019est aujourd\u2019hui l\u2019aspect le plus mature au sein des entreprises. Un leader fran\u00e7ais de la cosm\u00e9tique a ainsi mis en \u0153uvre des solutions logicielles Cloud<\/em>, afin d\u2019offrir \u00e0 ses fournisseurs une vision consolid\u00e9e de sa supply chain<\/em> amont. Les pr\u00e9visions de consommation sont partag\u00e9es avec les fournisseurs pour obtenir une confirmation imm\u00e9diate de leurs capacit\u00e9s d\u2019approvisionnement, les retours vers les filiales \u00e9tant alors plus rapides. La vision des stocks aux diff\u00e9rents maillons de la cha\u00eene est \u00e9galement partag\u00e9e jusqu\u2019en aval de la cha\u00eene de valeur, afin de mieux aligner les capacit\u00e9s de vente.<\/p>\n

Au service de la maintenance<\/strong>, l\u2019\u00e9mergence de bases de donn\u00e9es communes transverses \u00e0 l\u2019entreprise permet, outre une homog\u00e9n\u00e9isation des nomenclatures, une simplification des approvisionnements en pi\u00e8ces de rechanges. En parall\u00e8le, les \u00e9quipements connect\u00e9s peuvent d\u00e9sormais communiquer en temps r\u00e9el leurs dysfonctionnements ou taux d\u2019usure afin d\u2019anticiper les actes de maintenance, commander directement des rechanges, ou encore permettre des statistiques \u00e0 l\u2019\u00e9chelle mondiale, comme le pratique un \u00e9quipementier a\u00e9ronautique mondial avec ses moteurs d\u2019avion communicants.<\/p>\n

Au service de la distribution<\/strong>, la digitalisation de la supply chain<\/em> ouvre la voie \u00e0 l\u2019omnicanal et \u00e0 la tra\u00e7abilit\u00e9 des produits. Commander un article sur internet, visualiser sa disponibilit\u00e9 dans divers boutiques, d\u00e9cider de s\u2019y rendre soi-m\u00eame, ou de se faire livrer au dernier moment\u2026 sont autant de services discriminants pour l\u2019entreprise. Le digital permet de r\u00e9pondre \u00e0 des contraintes toujours plus fortes sur la supply chain<\/em>, li\u00e9es \u00e0 une client\u00e8le de plus en plus exigeante et adepte des nouveaux moyens de communication.<\/p>\n

Une maturit\u00e9 encore limit\u00e9e<\/h2>\n

De nombreux freins, internes \u00e0 l\u2019entreprise, limitent encore n\u00e9anmoins la mise en \u0153uvre des technologies digitales.<\/p>\n

Afin d\u2019\u00eatre efficace, la transformation digitale ne peut pas se faire de fa\u00e7on cloisonn\u00e9e<\/strong>, sans r\u00e9flexion amont strat\u00e9gique. Il s\u2019agit notamment d\u2019\u00e9viter des investissements redondants, ou l\u2019impossibilit\u00e9 d\u2019\u00e9changer efficacement des donn\u00e9es entre diff\u00e9rents syst\u00e8mes num\u00e9riques. Or, le manque de vision, de sponsorship<\/em> du management et de transversalit\u00e9 des r\u00e9flexions sont parmi les principaux freins identifi\u00e9s aujourd\u2019hui. Ils sont nourris d\u2019inqui\u00e9tudes sur la performance de la supply chain<\/em> en cas de transition qui p\u00e9nalisent finalement toute \u00e9volution.<\/p>\n

L\u2019exp\u00e9rience montre que les DSI donnent g\u00e9n\u00e9ralement l\u2019\u00e9lan pour une digitalisation des fonctions m\u00e9tier, y compris supply chain<\/em>. Cela souligne un facteur de blocage, relatif au manque de comp\u00e9tences des acteurs m\u00e9tiers. De plus, les h\u00e9sitations sont d\u2019autant plus grandes que le digital implique d\u2019investir dans des technologies co\u00fbteuses, soulevant des probl\u00e9matiques de stockage et de s\u00e9curit\u00e9 des donn\u00e9es. La transformation digitale doit donc s\u2019accompagner d\u2019une mont\u00e9e en comp\u00e9tences forte des acteurs<\/strong> pour lever ces inqui\u00e9tudes et \u00e9galement apporter des garanties \u00e0 la fois sur les r\u00e9sultats et sur la s\u00e9curit\u00e9 de l\u2019information.<\/p>\n

Devenu un outil incontournable, le digital marque une r\u00e9volution du point de vue m\u00e9tier et ancre les syst\u00e8mes d\u2019information au c\u0153ur des besoins des organisations supply chain. C\u2019est un vecteur de performance\u00a0: des \u00e9tudes r\u00e9centes<\/a> montrent une corr\u00e9lation positive entre maturit\u00e9 digitale et performance de la supply chain. Cependant, le chemin est encore long, seul un tiers des entreprises ont franchi le pas vers une digitalisation de leur fonction supply chain. Un seul moyen de les convaincre d\u2019adopter de nouvelles technologies\u00a0: des r\u00e9sultats probants et rapides\u00a0!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd\u2019hui omnipr\u00e9sent dans notre quotidien, le digital est plus ou moins d\u00e9velopp\u00e9 dans les entreprises. Tr\u00e8s utilis\u00e9 dans le domaine de la relation client, il reste plus confidentiel sur les autres m\u00e9tiers. La supply chain, fonction strat\u00e9gique de l\u2019entreprise, n\u2019\u00e9chappe…<\/p>\n","protected":false},"author":931,"featured_media":7639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[587],"coauthors":[2288,2292],"class_list":["post-7636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-d-entreprise","tag-digital"],"acf":[],"yoast_head":"\nLe digital au service de la supply chain - RiskInsight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2015\/04\/le-digital-au-service-de-la-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le digital au service de la supply chain - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"Aujourd\u2019hui omnipr\u00e9sent dans notre quotidien, le digital est plus ou moins d\u00e9velopp\u00e9 dans les entreprises. 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