{"id":8528,"date":"2015-11-19T18:45:21","date_gmt":"2015-11-19T17:45:21","guid":{"rendered":"http:\/\/www.solucominsight.fr\/?p=8528"},"modified":"2015-11-19T18:45:21","modified_gmt":"2015-11-19T17:45:21","slug":"big-data-une-revolution-qui-passe-par-la-confiance","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2015\/11\/big-data-une-revolution-qui-passe-par-la-confiance\/","title":{"rendered":"Big data : une r\u00e9volution qui passe par la confiance"},"content":{"rendered":"

 <\/p>\n

Le Big data est bien une formidable opportunit\u00e9 et un levier cl\u00e9 pour acc\u00e9l\u00e9rer et concr\u00e9tiser la transformation du mod\u00e8le des assureurs \u00e0 l\u2019heure du digital. Une v\u00e9ritable mine d\u2019or pour imaginer de nouveaux services, optimiser les mod\u00e8les op\u00e9rationnels et trouver de nouveaux positionnements sur la cha\u00eene de valeur. C\u2019est l\u2019objet de la Synth\u00e8se \u00ab\u00a0Big data\u00a0: une mine d\u2019or pour l\u2019assurance\u00a0\u00bb<\/a> que Solucom vient de publier et qui reprend les convictions partag\u00e9es avec les clients membres de son club. Voici en synth\u00e8se les quatre principaux facteurs de succ\u00e8s \u00e0 garder en t\u00eate tout au long de cette transformation. Ces diff\u00e9rentes convictions sont \u00e9tay\u00e9es dans d\u2019autres articles de notre dossier<\/a>.<\/em><\/p>\n

Le Big data sert avant tout les enjeux m\u00e9tiers<\/h2>\n

Le Big data est un sujet \u00e0 aborder en partant des enjeux business et en explorant assez largement les cas d\u2019usages potentiels. Cet enjeu business ne doit pas \u00eatre perdu de vue dans une qu\u00eate technologique qui aurait pour seul int\u00e9r\u00eat l\u2019image furtive d\u2019\u00eatre en ligne avec son temps.<\/p>\n

Faire du Big data un vrai tremplin pour le secteur de l\u2019assurance<\/h2>\n

Pour r\u00e9ussir dans ce secteur en pleine transformation<\/a>, il est essentiel de rapidement d\u00e9cliner \u00ab\u00a0en vraie grandeur\u00a0\u00bb les id\u00e9es les plus prometteuses sur la cha\u00eene industrielle de l\u2019Assureur. Pour cela, l\u2019intransigeance sur la qualit\u00e9 des donn\u00e9es manipul\u00e9es est de rigueur. Il convient aussi d\u2019anticiper la mise en place des \u00e9quipes et des comp\u00e9tences en charge de leur analyse et de leur exploitation.<\/p>\n

C\u2019est en marchant que l\u2019on apprend<\/h2>\n

Enfin, il est n\u00e9cessaire d\u2019apprendre et fiabiliser en avan\u00e7ant. L\u2019analyse des donn\u00e9es se fonde sur des corr\u00e9lations parfois bas\u00e9es sur des \u00ab\u00a0signaux faibles\u00a0\u00bb difficiles \u00e0 d\u00e9tecter et \u00e0 interpr\u00e9ter. Des erreurs d\u2019analyse en amont peuvent conduire \u00e0 des conclusions erron\u00e9es ou faire \u00e9merger de nouvelles discriminations particuli\u00e8rement pr\u00e9judiciables. L\u2019approche Test & Learn<\/em> en \u00e9quipe pluridisciplinaire doit \u00eatre privil\u00e9gi\u00e9e, en affinant progressivement les mod\u00e8les d\u2019analyse. C\u2019est une nouvelle culture et de nouveaux modes de travail qu\u2019il faut s\u2019approprier et diffuser \u00e0 cette occasion.<\/p>\n

Une d\u00e9marche \u00e0 mener en toute transparence<\/h2>\n

Reste la question du regard que les clients, les assur\u00e9s, vont porter sur ces nouvelles approches\u00a0: quelles contraintes, quelles intrusions dans la vie priv\u00e9e et pour quels b\u00e9n\u00e9fices\u00a0? Il nous semble que cette question doit \u00eatre plac\u00e9e au c\u0153ur des r\u00e9flexions des assureurs et doit \u00eatre abord\u00e9e d\u00e8s les premi\u00e8res exp\u00e9rimentations. Le succ\u00e8s de la r\u00e9volution du Big data repose en effet largement sur la qualit\u00e9 du pacte de confiance entre assureurs et assur\u00e9s. Transparence, clart\u00e9 dans les objectifs et les b\u00e9n\u00e9fices, association des clients dans la d\u00e9marche sont autant de bonnes pratiques qui pourront donner une longueur d\u2019avance \u00e0 ceux qui traiteront cet enjeu tr\u00e8s en amont.<\/p>\n

Assureurs, l\u2019\u00e8re du Big data a commenc\u00e9\u00a0: \u00e0 vous d\u2019en prendre les r\u00eanes\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

  Le Big data est bien une formidable opportunit\u00e9 et un levier cl\u00e9 pour acc\u00e9l\u00e9rer et concr\u00e9tiser la transformation du mod\u00e8le des assureurs \u00e0 l\u2019heure du digital. Une v\u00e9ritable mine d\u2019or pour imaginer de nouveaux services, optimiser les mod\u00e8les op\u00e9rationnels…<\/p>\n","protected":false},"author":69,"featured_media":8529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,34],"tags":[197,189,1776],"coauthors":[823,2490],"class_list":["post-8528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assurance","category-strategie-d-entreprise","tag-assurance-2","tag-big-data","tag-valorisation-des-donnees"],"acf":[],"yoast_head":"\nBig data : une r\u00e9volution qui passe par la confiance - RiskInsight<\/title>\n<meta name=\"description\" content=\"Le Big data est bien une formidable opportunit\u00e9 et un levier cl\u00e9 pour acc\u00e9l\u00e9rer et concr\u00e9tiser la transformation du mod\u00e8le des assureurs \u00e0 l\u2019heure du digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/2015\/11\/big-data-une-revolution-qui-passe-par-la-confiance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data : une r\u00e9volution qui passe par la confiance - 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