{"id":9151,"date":"2016-08-12T11:00:57","date_gmt":"2016-08-12T10:00:57","guid":{"rendered":"https:\/\/www.solucominsight.fr\/2016\/08\/marketing-automation-le-jeu-en-vaut-il-la-chandelle\/"},"modified":"2019-12-23T10:09:33","modified_gmt":"2019-12-23T09:09:33","slug":"marketing-automation-le-jeu-en-vaut-il-la-chandelle","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2016\/08\/marketing-automation-le-jeu-en-vaut-il-la-chandelle\/","title":{"rendered":"Marketing Automation : le jeu en vaut-il la chandelle ?"},"content":{"rendered":"<p>A l\u2019heure o\u00f9 les nouvelles technologies envahissent les espaces de travail, le marketing n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle. La multiplication des canaux d\u2019acquisition (courriers, emails, r\u00e9seaux sociaux, chats, bots\u2026) est une r\u00e9alit\u00e9 que les marques doivent int\u00e9grer dans leurs strat\u00e9gies. &#8230;<\/p>\n<p>Cet article <a rel=\"nofollow\" href=\"http:\/\/www.digitalcorner-wavestone.com\/2016\/08\/marketing-automation-le-jeu-en-vaut-il-la-chandelle\/\">Marketing Automation : le jeu en vaut-il la chandelle ?<\/a> est apparu en premier sur <a rel=\"nofollow\" href=\"http:\/\/www.digitalcorner-wavestone.com\">Digital Corner<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019heure o\u00f9 les nouvelles technologies envahissent les espaces de travail, le marketing n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle. La multiplication des canaux d\u2019acquisition (courriers, emails, r\u00e9seaux sociaux, chats, bots\u2026) est une r\u00e9alit\u00e9 que les marques doivent int\u00e9grer dans leurs strat\u00e9gies&#8230;.<\/p>\n","protected":false},"author":1269,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3222],"tags":[],"coauthors":[2765],"class_list":["post-9151","post","type-post","status-publish","format-standard","hentry","category-cyberrisk-management-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation : le jeu en vaut-il la chandelle ? - RiskInsight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riskinsight-wavestone.com\/en\/2016\/08\/marketing-automation-le-jeu-en-vaut-il-la-chandelle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation : le jeu en vaut-il la chandelle ? - RiskInsight\" \/>\n<meta property=\"og:description\" content=\"A l\u2019heure o\u00f9 les nouvelles technologies envahissent les espaces de travail, le marketing n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle. 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