{"id":9979,"date":"2017-09-14T11:14:12","date_gmt":"2017-09-14T10:14:12","guid":{"rendered":"https:\/\/www.riskinsight-wavestone.com\/?p=9979\/"},"modified":"2019-12-30T13:56:48","modified_gmt":"2019-12-30T12:56:48","slug":"cybersecurite-startup-france-11","status":"publish","type":"post","link":"https:\/\/www.riskinsight-wavestone.com\/en\/2017\/09\/cybersecurite-startup-france-11\/","title":{"rendered":"Startup cybers\u00e9curit\u00e9 en France, un \u00e9cosyst\u00e8me en pleine explosion (1\/2)"},"content":{"rendered":"

La cybers\u00e9curit\u00e9 est aujourd\u2019hui au centre des attentions et la protection des donn\u00e9es personnelles ou la d\u00e9fense contre les cyberattaques sont devenues des priorit\u00e9s pour les entreprises et les Etats. Dans un domaine o\u00f9 la menace \u00e9volue sans rel\u00e2che, l\u2019innovation est un pr\u00e9requis. Si les Etats-Unis et Isra\u00ebl pr\u00e9dominent, d\u00e9sormais la France se d\u00e9tache par le dynamisme de ses startups cybers\u00e9curit\u00e9 et la diversit\u00e9 des dispositifs mis en place pour les \u00e9pauler. Zoom sur les sp\u00e9cificit\u00e9s du panorama fran\u00e7ais.<\/em><\/p>\n

La cybers\u00e9curit\u00e9 en France<\/h2>\n

Un tissu dynamique de plus de 100 startups<\/h3>\n

Aujourd\u2019hui, la France compte plus de 100 startups ou PME innovantes en mati\u00e8re de cybers\u00e9curit\u00e9. Ce nombre, en constante augmentation, refl\u00e8te le dynamisme du secteur et les atouts de la France dans ce domaine. Le secteur repr\u00e9sente plus de 1000 emplois directs. M\u00eame si cela peut para\u00eetre faible, ce nombre devrait augmenter fortement dans les prochaines ann\u00e9es.<\/p>\n

Une majorit\u00e9 de startups choisissent de r\u00e9inventer des solutions de s\u00e9curit\u00e9 d\u00e9j\u00e0 bien implement\u00e9es
\n<\/strong><\/h3>\n

60% des startups entrent sur le march\u00e9 avec la volont\u00e9 de faire \u00e9voluer des solutions de s\u00e9curit\u00e9 ayant d\u00e9j\u00e0 fait leurs preuves (s\u00e9curit\u00e9 des terminaux, du r\u00e9seaux, de la messagerie, gestion des identit\u00e9s\u2026).<\/p>\n

De mani\u00e8re g\u00e9n\u00e9rale, attaquer un march\u00e9 d\u00e9j\u00e0 consolid\u00e9 est complexe. Mais il reste des fen\u00eatres d\u2019opportunit\u00e9s, en particulier dans la s\u00e9curit\u00e9 applicative. De nombreux acteurs importants sont pr\u00e9sents sur ce domaine sans pour autant parvenir \u00e0 proposer de solutions vraiment satisfaisantes. Les approches innovantes de jeunes pousses comme Sqreen, Ingen ou encore Yagaan peuvent apporter un renouveau.<\/p>\n

S\u00e9curit\u00e9 industrielle, cryptographie, et reverse engineering<\/em> : des domaines innovants sur lesquels la France est bien positionn\u00e9e<\/h3>\n

En regard, de nombreuses startups fran\u00e7aises (40%) ont su se positionner sur des technologies o\u00f9 tout reste \u00e0 construire. Sur les syst\u00e8mes \u00a0industriels, par exemple, les acteurs fran\u00e7ais comme Sentryo ou Seclab sont particuli\u00e8rement bien positionn\u00e9s. C\u2019est aussi le cas pour les technologies d\u2019analyse de logiciels malveillants avec des produits ou des services comme ceux de Tetrane et Quarkslab. Leurs expertises sont reconnues internationalement, y compris par des grands groupes am\u00e9ricains.<\/p>\n

C\u00f4t\u00e9 cryptographie, l\u2019\u00e9cole fran\u00e7aise de math\u00e9matiques permet aux startups d\u2019avoir acc\u00e8s \u00e0 des expertises pointues difficiles d\u2019acc\u00e8s dans d\u2019autres pays. Cela permet le d\u00e9veloppement d\u2019outils innovants d\u2019analyse de vuln\u00e9rabilit\u00e9s comme Cryptosense.<\/p>\n

En revanche, certains domaines sont encore n\u00e9glig\u00e9s en France alors qu\u2019ils ont un fort potentiel de d\u00e9veloppement, comme les techniques de \u00ab\u00a0tromperie\u00a0\u00bb (\u00ab\u00a0deception\u00a0\u00bb en anglais, qui vise \u00e0 fournir des fausses informations \u00e0 un attaquant pour le ralentir) dont l\u2019essor est d\u00e9j\u00e0 amorc\u00e9 en Isra\u00ebl et m\u00eame au niveau Europ\u00e9en.<\/p>\n

Des startups fran\u00e7aises avec des difficult\u00e9s de communication et de valorisation de leur expertise<\/h3>\n

L\u2019\u00e9cosyst\u00e8me national de startups est tr\u00e8s dynamique et les expertises, m\u00eame tr\u00e8s sp\u00e9cifiques, ne manquent pas pour concr\u00e9tiser des id\u00e9es ou lancer des premiers produits. Un point-clef est cependant requis sur le march\u00e9 de la cybers\u00e9curit\u00e9 : la capacit\u00e9 \u00e0 communiquer efficacement. Les contacts entretenus avec plusieurs incubateurs \u00e9trangers nous montrent une diff\u00e9rence frappante en termes de communication entre des startups anglos-axonnes qui savent valoriser leurs produits gr\u00e2ce \u00e0 des pitchs percutants et un marketing efficace.<\/p>\n

Ce manque d\u2019expertise commerciale est particuli\u00e8rement p\u00e9nalisant pour les startups fran\u00e7aises qui souhaitent internationaliser leurs offres.<\/p>\n

\"\"<\/figure>\n

La France, une terre propice pour les startups cyber<\/h2>\n

Depuis plusieurs ann\u00e9es, de nombreuses initiatives se d\u00e9veloppent en France pour soutenir le secteur cyber. On peut citer la strat\u00e9gie de S\u00e9curit\u00e9 Num\u00e9rique du gouvernement port\u00e9e par l\u2019ANSSI ou encore les investissements du Minist\u00e8re de la D\u00e9fense. Diff\u00e9rents p\u00f4les \u00e9conomiques sont mobilis\u00e9s, ce qui se traduit concr\u00e8tement par une concentration g\u00e9ographique des startups. Paris est, comme souvent, en t\u00eate mais Lyon, Rennes ou le sud de la France sont aussi tr\u00e8s pr\u00e9sents.<\/p>\n

Pr\u00e9sentation du radar des startups<\/h3>\n

Depuis 2015, Wavestone r\u00e9alise une veille active sur le domaine des startups dans le cadre de son programme ShakeUp<\/a>. Fort de ses nombreux contacts et actions au sein de l\u2019\u00e9cosyst\u00e8me de l\u2019innovation cybers\u00e9curit\u00e9 en France, le radar des startups compte aujourd\u2019hui pr\u00e8s de 400 structures r\u00e9pertori\u00e9es \u00e0 l\u2019\u00e9chelle europ\u00e9enne et internationale avec un focus particulier sur la France. Les crit\u00e8res pour int\u00e9grer le radar fran\u00e7ais : si\u00e8ge social en France, moins de 35 salari\u00e9s et moins de 7 ans d\u2019existence de la structure juridique (hors pivot majeur).<\/p>\n

Suite \u00e0 ces actions de veille par les \u00e9quipes de la practice cybers\u00e9curit\u00e9 et confiance num\u00e9rique, les startups les plus innovantes sont rencontr\u00e9es pour r\u00e9aliser une \u00e9valuation de leur solution et certaines peuvent rejoindre ShakeUp<\/a>, le programme d\u2019acc\u00e9l\u00e9ration de Wavestone.<\/p>\n

 <\/p>\n

\"\"<\/figure>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Des structures d’accompagnement nombreuses et actives mais peu sp\u00e9cialis\u00e9es<\/h3>\n

La France est un des leaders mondiaux dans l\u2019innovation avec pas moins de 228 incubateurs nationaux et une cinquantaine d\u2019acc\u00e9l\u00e9rateurs. Mais par rapport \u00e0 Isra\u00ebl, \u00e0 la Suisse ou au Royaume-Uni, nous ne disposons pas de structures d\u2019incubation ou d\u2019acc\u00e9l\u00e9ration sp\u00e9cifiquement d\u00e9di\u00e9es \u00e0 la cybers\u00e9curit\u00e9. Certains incubateurs ont cr\u00e9\u00e9 des clusters pour concentrer les savoir-faire mais sans pour autant sp\u00e9cialiser les accompagnements. Ainsi, il est rare de trouver dans ces structures des coachs ayant une forte connaissance du march\u00e9 cyber, de ses acteurs et de ses sp\u00e9cificit\u00e9s notamment dans le processus d\u2019achat et de qualification de produits. Axeleo ou Wavestone sont ce qui se rapprochent le plus des structures \u00e9trang\u00e8res d\u00e9di\u00e9es.<\/p>\n

A suivre, une initiative r\u00e9gionale nomm\u00e9e Ocssimore va d\u00e9marrer \u00e0 la rentr\u00e9e 2017 \u00e0 Toulouse. \u00a0La FrenchTech, tr\u00e8s pr\u00e9sente et visible \u00e0 l\u2019international, se mobilise depuis peu sur le sujet de la cybers\u00e9curit\u00e9 avec la cr\u00e9ation du r\u00e9seau th\u00e9matique \u00ab\u00a0Security & Privacy<\/em>\u00a0\u00bb.<\/p>\n

Un \u00e9cosyst\u00e8me de financement favorable mais perfectible<\/h3>\n

La France a de v\u00e9ritables atouts pour le financement de l\u2019innovation, dont de nombreuses startups t\u00e9moignent de l\u2019efficacit\u00e9.\u00a0 Le \u00ab\u00a0Programme Investissement Avenir\u00a0\u00bb investit 22 milliards d\u2019euros dans la recherche\u00a0; le \u00ab\u00a0Cr\u00e9dit Imp\u00f4t Recherche\u00a0\u00bb et le statut de \u00ab\u00a0Jeune Entreprise Innovante\u00a0\u00bb permettent de r\u00e9duire les co\u00fbts de R&D, les charges sociales et l\u2019imp\u00f4t sur les soci\u00e9t\u00e9s.<\/p>\n

De son c\u00f4t\u00e9, BPI France multiplie les financements d\u00e9di\u00e9s aux entrepreneurs et les actions d\u2019accompagnement gr\u00e2ce \u00e0 ses partenaires (banques, investisseurs, r\u00e9gions\u2026) et, par le biais d\u2019acc\u00e9l\u00e9rateurs, elle propose des pr\u00eats participatifs et peut se porter caution aupr\u00e8s des banques.<\/p>\n

De nombreuses aides r\u00e9gionales sont \u00e9galement disponibles. En parall\u00e8le, nous assistons \u00e0 une nette augmentation du corporate venture<\/em> ainsi que les Business Angels sont parfois m\u00eame en concurrence pour investir dans les meilleures startups cyber.<\/p>\n

Cependant, l\u2019\u00e9cosyst\u00e8me complexe, avec un grand nombre d\u2019acteurs, rend souvent le parcours de financement compliqu\u00e9. Les d\u00e9marches pour lever des fonds s\u2019apparentent \u00e0 de v\u00e9ritables marathons o\u00f9 la bureaucratie est encore tr\u00e8s pr\u00e9sente. Il s\u2019agit d\u2019avoir un plan de bataille pr\u00e9cis, pour solliciter chaque dispositif au bon moment avec le bon dossier\u2026 sans pour autant sacrifier le temps destin\u00e9 au d\u00e9veloppement de la startup ! Enfin, peu de grands groupes fran\u00e7ais font l\u2019acquisition des startups, qui peuvent alors \u00eatre tent\u00e9es d\u2019accepter les offres d\u2019entreprises \u00e9trang\u00e8res.<\/p>\n

La France poss\u00e8de donc un formidable \u00e9cosyst\u00e8me de startup dans le domaine de la cybers\u00e9curit\u00e9, pla\u00e7ant le pays parmi les leaders mondiaux. En effet, la cr\u00e9ation de startup en France est soutenue par des structures d’accompagnement adapt\u00e9es. Mais pour assurer leur p\u00e9rennit\u00e9, ces startups cherchent \u00e0 attirer de nombreux clients, notamment parmi les grands groupes fran\u00e7ais.<\/p>\n","protected":false},"excerpt":{"rendered":"

La cybers\u00e9curit\u00e9 est aujourd\u2019hui au centre des attentions et la protection des donn\u00e9es personnelles ou la d\u00e9fense contre les cyberattaques sont devenues des priorit\u00e9s pour les entreprises et les Etats. Dans un domaine o\u00f9 la menace \u00e9volue sans rel\u00e2che, l\u2019innovation…<\/p>\n","protected":false},"author":15,"featured_media":10001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3223,36],"tags":[254,95,3076,2505],"coauthors":[837,807,2864],"class_list":["post-9979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-next-gen-it-security","category-cybersecurity-digital-trust","tag-developpement","tag-innovation","tag-radar","tag-start-up"],"acf":[],"yoast_head":"\nStartup cybers\u00e9curit\u00e9 en France, un \u00e9cosyst\u00e8me en pleine explosion 1\/2<\/title>\n<meta name=\"description\" content=\"La cybers\u00e9curit\u00e9 est devenue un enjeu majeur de la transformation num\u00e9rique. 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